RS Energy Group
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Overview
Founded in 1998, RS Energy Group (RSEG) delivers data-driven intelligence to companies operating, servicing and investing in the energy industry. RSEG combines expertise at the asset level with long-standing participation in capital markets to distill historic and real-time data into tools their clients need to successfully inform technical, operational, and financial decisions.
RSEG brings a unique approach to data scraping, analysis and reporting and required a digital and strategic marketing partner that echoes its commitment to innovative solutions and superior service. Our digital and strategic support helps RSEG tell its story effectively and enhances the way its clients consume information.
The Challenge
RSEG approached Digital Pharos requesting a predominantly cosmetic update to its website with the goal of increasing online-driven leads. Through our discovery process, it quickly became apparent that RSEG’s desires were much more visionary, and achieving its growth projections and milestones, outlined in its business plan, required more than aesthetics. The approach had to be wholistic and cater to not only acquisition, but also to retention and heightened user experience of existing clientele. To facilitate this in the most efficient manner, the delivery process needed to be addressed as well.
Digital Pharos was asked to provide the tech strategy and implement a development solution to facilitate RSEG’s disruption of status quo in the areas of branding, website design, product security, document archives, document delivery and client experience.
The Solution
Website and Brand Messaging
Intense discovery sessions with stakeholders from across the company, distilled RSEG’s vision into a cohesive message and a brand identity that frame its current and future communications.
Technology, like the energy markets that RSEG works within, moves incredibly fast. Its previous website design lacked the flexibility and scalability necessary to support its ongoing growth and failed to showcase its cutting-edge products. Our website strategy was to design and develop a site that would mark a distinct departure from competitors, illustrate the quality of the offered product and provide the user with an exceptional experience unique to the industry and befitting of RSEG`s products and services.
One highlight of RSEG`s new site is its Market News Page application, allowing users to access information on more than 150,000 oil wells across North America.
Document Portal
As is the case with many industries steeped in tradition, the idiom: “if it ain’t broke, don’t fix it” tends to apply. But Digital Pharos and RSEG are the kinds of companies that go above and beyond the call of duty to serve clients. When we identified an opportunity to dramatically improve RSEG’s system for delivering data to its clients, we did more than fix, we transformed.
RSEG’s previous, third-party publication and delivery platform fell short of expectations in its client experience. The ability to search, filter and sort thousands of available reports was identified as a key requirement. Another was, the integrity and security of the data. The solution, develop a one-of-a kind, ultra-secure, cloud-based Document Portal that utilizes a broad spectrum of security solutions to combat any breach. The Digital Pharos solution is Infinitely scalable, easily navigated and personally customizable all in a secure environment.
Document Creation Process
After improving the user experience and increasing the value delivered to RSEG’s clients through a new Document Portal, we next sought to elevate and refine RSEG`s internal process for creating documents and optimize RSEG`s document delivery system. This was achieved through consolidating all stakeholders into one collaborative stream to unify RSEG`s analysts, graphic artists, editorial, executive and compliance teams, which range in size from five to 20 people on any given project. Digital Pharos delivered a creative, cost-effective solution by repurposing an off-the-shelf tool, customized and structured to be compliant with securities regulators.
Success
Website and Brand Messaging
The launch of the RSEG website has met with very positive reviews throughout the organization and from clients. The attention to UX and UI have resulted in increased site traffic as well as an increase in the user session duration. The stripped down and refined acquisition flow.
Document Portal
The custom solution built for RSEG has resulted in a level of versatility that allows for optimizations based on feedback and data collected from clients. The advanced functionality of search and user interface customization have enhanced and optimized the user experience and resulted in an efficient and concentrated flow for clients.
Document Creation Process
Optimizations in the reporting and collaboration process have seen a quick level of internal adoption and the efficiencies have resulted in a desire to roll out simular processes in other departments throughout RSEG.